The rise of the word “logo” can be traced back to traditional Greece. A symbol fundamentally referred to a type of cipher composed of the initials of a name designed for simple recognition among the spectators. Such ciphers / symbols were commonly used as monograms of the rulers and their dynasties in the traditional Greek and Roman coins. In the thirteenth century, the idea of symbol design developed from normal ciphers to distinct trademarks for numerous traders and associations. The development of a trademark as an essential branding methodology started of in the 1800′s. This was marked by the well known story about a London based curio dealer named Marcus Samuel who used to sell shell-covered boxes.

Over a time period his business did very well and therefore he started dealing in a selection of objects like kerosene, jewel and later on oil. By the year 1830 his company had a worldwide presence. Eventually in the year 1897 his business was generally called the Shell Transport and Trading Company being visually represented by an easy seashell as its trademark / emblem, which later on became one of the most successful and potentially the planet’s best-known trademark design. It was in this period, the essence of a trademark graduated a stage further with the advent of the famous Rock of Gibraltar brand representing Prudential Monetary , Inc. This trademark served not only as an easy brand design but also projected the company as a forceful entity possessing the similar features of endurance and security as that of the Rock of Gibraltar.

This is a classic example showing how an applicable graphical image can communicate a message with a ton more impact that what mere words can do. Over time, quick industrialization led on to strong competition, which in turn led straight to an increased significance of having an emblem as the brand identifier. To stay and lead a competition, a definite brand design is a critical part of a company’s branding plan.

Today, there are thousands of trademarks around us and plenty more are added each year, out of which just a few stay in our mind. In such a tough market, each company entity wants to have a distinct and potent presence. A good brand design definitely helps in building up a powerful brand presence of the company. In the present context, a brand is not only a text or a graphical image built to represent a company. A selection of factors is considered that ultimately results into a good emblem design.

A good trademark design is the results of in depth research, which can only be carried out by pro trademark design firms. Over the centuries, good company trademark designs have played an imperative part in scripting the success stories of different corporations and associations. In the coming years, with the advent of many more brands and business entities, the market will get even more competitive, and therefore the services of a pro trademark firm can only help a company in carving out a spot segment for themselves.